Ad Nut
Jun 30, 2021

Terror at the wheel: Volkswagen stokes driving fears in Australia campaign

DDB Sydney mimics horror-movie posters to spotlight the VW Tiguan's anxiety-reducing features.

Terror at the wheel: Volkswagen stokes driving fears in Australia campaign

Volkswagen and DDB Sydney turned to an actual movie poster artist to make a series beautifully unnerving posters about the fears people have to face when driving. 

The four posters by Canadian artist Matt Ryan Tobin, who has worked with Disney, Marvel, 20th Television (formerly 20th Century Fox), and Warner Brothers, focus on anxieties such as merging into traffic, being watched while trying to parallel park, navigating a roundabout and being frightened by unpredictable pedestrians.

You have to read the area where the credits would be in a real movie poster to learn about the VW Tiguan and its intelligent features, which of course help to alleviate each fear (click the image below to enlarge it).

Click to enlarge

Although the posters are the stars of the campaign, there's also a tonally appropriate TVC, directed by Revolver’s Bruce Hunt. The integrated campaign is part of the ‘Life feels better in a Volkswagen’ platform, and is running across TV, online, OOH, radio and social, with interactive AR to launch later in the year. 


Client: Volkswagen Australia
Marketing Communications Manager: Rowena Kanna
Brand Communications Specialist: Julie Scarff

Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director - Matt Chandler
Creative Director: Tommy Cehak
Creative Director: Tim Woolford
Copywriter: Tom Lawrence
Art Director: Sam Raftl
Chief Strategy Officer: Fran Clayton
Planning Director: James Davis
Managing Partner: Mandy Whatson
Senior Business Director: Nicole Drabsch
Business Manager: Izzy Crohan
Head of Integrated Content: Renata Barbosa
Senior TV Producer: Natalie Greaves
Senior Print Producer: John Wood
Senior Designer: Paul Jansen
Senior Finished Artist: Jose Rodrigues

Production Company: Revolver

Post Production: Blackbird

Music: Turning Studios

Sound: Rumble

Poster illustrator: Matt Ryan Tobin

Media: PHD

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