Matthew Miller
Feb 9, 2017

Tribal Worldwide wins AOR appointment for Volkswagen in Singapore

Two-year appointment includes strategy, ATL, retail marketing, digital, social, mobile and CRM.

L-R: Jeff Cheong (president Tribal Worldwide Asia), Jamie Lee (GM, marketing and communications, VW Group Singapore), Joshua Lee (managing partner, Tribal), Benson Toh (CD, Tribal), Charmane Foo (senior account director, Tribal), Amanda Hao (senior marketing communications executive, VW), Elysha Chua (account manager. Tribal), Lynn Choy (senior marketing communications executive, VW), Dionne Lim (marketing communications manager, VW)

Volkswagen Group Singapore has named Tribal Worldwide Singapore as its integrated creative agency of record, following a pitch.

The pitch began in October and is believed to have included Proximity and Ogilvy Mather, according to published reports and Campaign sources. The agency declined to confirm the competitors, and the client has not yet responded to a request for details.

Tribal held VW’s digital duties from 2010 to 2013. In 2014,...

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