Volkswagen Group Singapore has named Tribal Worldwide Singapore as its integrated creative agency of record, following a pitch.
The pitch began in October and is believed to have included Proximity and Ogilvy Mather, according to published reports and Campaign sources. The agency declined to confirm the competitors, and the client has not yet responded to a request for details.
Tribal held VW’s digital duties from 2010 to 2013. In 2014,...
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