Matthew Miller
Feb 21, 2014

TSLA wins Volkswagen account in Singapore

SINGAPORE - Volkswagen Group Singapore has appointed The Secret Little Agency as its lead creative agency in Singapore after a three-month pitch involving several competitors.

TSLA wins Volkswagen account in Singapore

The pitch initially included a number of agencies but came down to Leo Burnett and TSLA in the final round, according to sources.

Leo Burnett did not reply to a request for confirmation in time for publication. The incumbent agency is The Gang.

According to Volkswagen, TSLA will drive the brand's integrated marketing, through-the-line support, brand guardianship and overall creative direction over a two-year period.

“We’re talking about the world’s most iconic car brand and we are intent on ensuring VW thrives here in Singapore,” said Kris Kam, managing partner at TSLA.

“We are delighted to have TSLA as our lead creative agency during this exciting time for the brand in Singapore,” said Steffen Schwarz, the managing director of Volkswagen Group Singapore.

TSLA showed it possesses a good understanding of Volkswagen’s products and values during the pitch according to the carmaker, and has the creative resources to effectively communicate these to customers.

Digital and media duties remain with Tribal DDB and MediaCom, respectively, Volkswagen said.

TSLA won Gold for Creative Agency of the Year in Singapore in Campaign Asia-Pacific's Agency of the Year awards.

Related Articles

Just Published

1 minute ago

China's media dystopia

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

26 minutes ago

Upcycling creative content: Making the most out of ...

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.

46 minutes ago

Turning chaos into clarity

SPIKES ASIA X CAMPAIGN: Daniela Bogoricin, Director of Twitter Next APAC, walks us through a selection of the best campaigns on Twitter across the region in 2020, and explores what made them stand out.

1 hour ago

Up-skill it to kill it

SPIKES ASIA X CAMPAIGN: In this roundtable, award-winning Ogilvy creatives share their tips on how to stay fresh and relevant.