CCTV is undertaking a major upgrade of its mobile WAP portal and apps, designed to integrate with the portal offerings of the three Chinese mobile network operators. CCTV already attracts over 10 million unique visitors per day to its free-to-view mobile portal and has passed three million downloads of its iPhone app.
By deploying its advertising platform across the CCTV network, 3rd Space has created one of the largest mobile advertising platforms in China to deliver mobile marketing solutions.
"We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China's growing digital economy," says Warwick Hill, CEO at 3rd Space.
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