Emily Tan
Jun 23, 2015

Cannes Mobile: The Asia-Pacific winners

CANNES - The already much-awarded shark-detecting 'Clever Buoy' by Optus in partnership with M&C Saatchi, Google and Shark Mitigation Systems has brought home a Gold Lion for Asia in the competitive mobile category.

Optus' 'Clever Buoy'
Optus' 'Clever Buoy'

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk

Another Google initiative, VR-viewing device, Google Cardboard won a Grand Prix for mobile.

Unfortunately, Asia-Pacific didn't keep up the winning streak, bringing home only a further nine Lions (two Silver and seven Bronze) out of a total of 57 trophies awarded in the category. 

Colenso BBDO Auckland won a SIlver and a Bronze for yet another Google-linked initiative, Found, a location-targeted lost-dog App for Mars Pedigree. 

APAC MOBILE WINNERS

Title Advertiser Product Entrant / Agency Country Prize
CLEVER BUOY OPTUS TELECOMS NETWORK M&C SAATCHI Sydney AUSTRALIA Gold Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Silver Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Silver Lion
SMART SENTRY MAXIS BERHAD MOBILE NETWORK OGILVY & MATHER GROUP HONG KONG HONG KONG Bronze Lion
FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA Bronze Lion
HARUHI HUNTING SANKYO PLANNING GAME PARTY Tokyo JAPAN Bronze Lion
PRO VISION OAKLEY OAKLEY GPY&R Melbourne AUSTRALIA Bronze Lion
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA Bronze Lion
NZDRONIE TOURISM NEW ZEALAND SKI WHYBIN\TBWA GROUP SYDNEY AUSTRALIA Bronze Lion

 

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