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Embracing vulnerability: How brands are addressing the stigma around mental health in APAC
Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.
Melissa Hopkins: What does it take to truly change the game?
The VP of marketing for Optus on the power of marketing to drive commerce, build cultures, and create trends.
Asia-Pacific Power List 2022: Melissa Hopkins, Optus
From innovative metrics to memorable brand-building tactics, it’s no wonder that Hopkins is one of Australia’s most prolific marketers.
Woman peels off her date’s mouth in telco campaign
Don’t worry, it’s not gory. It’s more about choosing what you want in your date and, well, with your telco package.
Twitter Top 10: Beauty, food and entertainment brands connect
With bite-sized, to-the-point videos, Nivea, Spotify, Joox, PlayStation, Optus, TM Tambayan, Workday, Big C, Mister Potato, and Magnolia Milk & Dairies made the list of the most effective APAC video ads in August.
Singtel Optus pays Australia's largest fine for spam marketing
Australian Communications and Media Authority (ACMA) hits Optus with record AUD $504,000 notice
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