Staff Writer
Aug 23, 2022

Melissa Hopkins: What does it take to truly change the game?

The VP of marketing for Optus on the power of marketing to drive commerce, build cultures, and create trends.

PARTNER CONTENT

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.

As VP of marketing for Optus, Melissa Hopkins has been instrumental in the Australian telco’s efforts to become a “fabric brand” in Australia — one that is part of the fabric of everyday life — and shaping the brand’s overall optimism and memorability. Hopkins believes that brands and marketers, by nature, have always changed the game, and have a responsibility to drive commerce, build cultures, and create trends. She believes the best brands and marketers are the ones that take risks, have a cause, and strive to be and do better.
 
Watch the video to learn more.
Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Samsung unveils its 'new era of AI TV' in immersive ad

Global campaign was created by BBH Singapore.

3 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

3 hours ago

Agency Report Card 2023: Havas Creative

Amidst talks of a potential IPO from parent Vivendi in 2024 or 2025, Havas’ commitment to sustainability will be a defining factor in its positioning and longevity in the market.

3 hours ago

How health influencers Nadya Okamoto and Dr Mike ...

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.