Staff Reporters
Jan 31, 2020

Singtel Optus pays Australia's largest fine for spam marketing

Australian Communications and Media Authority (ACMA) hits Optus with record AUD $504,000 notice

Singtel Optus pays Australia's largest fine for spam marketing

Singtel Optus has paid an AUD $504,000 infringement notice, following an Australian Communications and Media Authority (ACMA) probe that found "significant breaches of spam laws."

The notice is the ACMA's second-largest and its largest ever for spamming. It's the outcome of an investigation into incidents dating between June and December 2018, where Optus was found to have continued to send marketing texts and emails to Australian consumers even after they had unsubscribed from receiving them. The probe also uncovered emails sent to consumers as billing notices with no ability to unsubscribe.

ACMA chair Nerida O’Loughlin said the notice "reflects the seriousness of breaches made by Optus and its failure to honour its customers’ wishes to unsubscribe, in some cases on multiple occasions," adding that large email marketers need to listen to and respect consumers choices.

The release noted that Optus, along with the payment, has now committed to having an independent consultant review its policies and procedures to comply with spam rules in future as part of a court enforceable undertaking that the ACMA will monitor. If the terms are not met, ACMA states it will consider court action.

Optus will also report to ACMA about all identified non-compliance throughout the undertaking. 

Breaking ACMA's spam rules can result in civil penalties and/or infringement notices, court enforceable undertakings or formal warnings, with repeat corporate offenders subject to penalties of up to AUD $2.1 million a day. 

ACMA says businesses have paid a total of AUD $1.13 million over the past 18 months for breaking spam and telemarketing laws. 

Related Articles

Just Published

2 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

3 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and NTUC FairPrice explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.

3 hours ago

Grey Singapore and Malaysia consolidate under new ...

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

3 hours ago

A humanoid robot feels the tenderness of human touch

BBH Singapore joins hands with Singaporean charity Touch to show the healing power of a hug.