Daniel Farey-Jones
Jul 24, 2018

Cannes Lions revenue down 9%, but marketers spending more

Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.

Cannes Lions revenue down 9%, but marketers spending more

This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.

Festival owner Ascential reported £57.3 million (US$75.07 million) of Cannes Lions revenue in its interim results Monday, down from £62.9 million ($82.4 million) last year. The company stated this was a 9% drop on a constant currency basis, but the fall is less steep if currency changes are taken into account.

Revenue from delegate passes dropped by 15.5% to $29.2 million, "mainly as a result of reduced participation by agency holding companies including Publicis combined with the standardisation to a single five-day pass".

Meanwhile, revenue from awards entries dropped by 13.6%, also to $29.2 million, "driven by both the one-year Publicis withdrawal and the retirement of Lions awards and awards sub categories".

Growth was evident in the third revenue category of digital and partnerships, which include initiatives such as creative resource The Work, the new Lions Digital Pass, and the Creative Leadership programmes that Cannes Lions is undertaking with three major brands.

The category brought in $15.7 million, up 27% from last year, with Ascential commenting that together with the acquisition of Warc in June it was developing its year-round digital revenue streams.

Cannes Lions’ revenue mix is continuing to move away from major advertising holding companies and the reset of the festival positions it well for long-term growth, Ascential added.

The company made Cannes Lions managing director Jose Papa redundant two weeks ago

Ascential also owns the marketing and pitch consultancy MediaLink, and reported that its revenues dropped 6% from the prior period. 

Next year’s festival is scheduled for 17-21 June.

Source:
Campaign UK

Related Articles

Just Published

7 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

7 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

8 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

8 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time