Grey Hong Kong was awarded top marks with a gold Lion in the Outdoor category for its 'Umbrella bags' campaign developed for The Lotus Charity society. The charity campaign is in aid of increasing awareness and donations for increased access to clean water in Northwest China. Creative directors Keith Lo, Ray Lam and Sonic Choy (all pictured) were all in Cannes to pick up the golden honour.
Leo Burnett Shanghai's 'Supor Non-Stick Pans' for Supor adds a silver Outdoor Lion win for the Greater China region and bronze Lions were awarded to Ogilvy Beijing for Huggies and Y&R Beijing for Land Rover.
In the Press category, Ogilvy Shanghai took home a silver Lion for its 'Antique/ Safe/ Car' campaign for Midea's security camera, and Leo Burnett Hong Kong won bronze for its 'Orchard fruit peekaboo/ Grandma's turney dinner/ Pumpkin pie' campaign for Organic Town's range of organic baby food.
Out of 30 shortlisted entries, India received a gold Lion in the Press Lions category last night. The winning campaign 'Spiritual guru/ Royal rajput/ Kathkali dancer' was created by Taproot India Mumbai for Conqueror. The print ads were intricate portraits made with rolls of Conqueror paper.