Tony Bradbourne
Jun 22, 2016

Cannes 2016: What mighty Asia can learn from small New Zealand

Jury member Tony Bradbourne comments on the Direct Lions.

Tony Bradbourne

This year's Cannes Lion Direct judging had everythingheated debate, laughter, sunshine, very long hours and rosé. But you know what it was missing Great work from Asia.

New Zealand on the other hand, with a population of 4 billion or so much less than Asia, had a stellar year winning multiple Golds and just missing out on the Grand Prix.

So how can this be the case There is something...

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