The digital economy's demand for personal-touch means brands selling direct are challenging the online marketplaces.
Australia brings home an APAC Grand Prix, one of just eight winners from the region in a large category of 76 awards.
Jury member Tony Bradbourne comments on the Direct Lions.
Double Golds for Colenso BBDO Auckland and Y&R New Zealand
CANNES - Work from Australia and Japan figured strongly in the first night of awards at Cannes 2014. See all the Asia-Pacific winners from the Creative Effectiveness, Direct, PR, and Promo & Activation categories.
HONG KONG – The newly revamped Digital + Direct Marketing Association Asia has taken the next step on its agenda to be Asia’s ‘connector’ and formed a partnership with the Chief Marketing Officer (CMO) Council.
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