Worldwide, DDB was also a big winner, with branches based in the US, Brazil, Peru, and New Zealand scooping eight awards between them.
Cannes Lions: Burger King wins Grands Prix in direct and social & influencer for Stevenage Challenge
R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.
The digital economy's demand for personal-touch means brands selling direct are challenging the online marketplaces.
Australia brings home an APAC Grand Prix, one of just eight winners from the region in a large category of 76 awards.
Jury member Tony Bradbourne comments on the Direct Lions.
Double Golds for Colenso BBDO Auckland and Y&R New Zealand
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