Australia won an Asia-Pacific Grand Prix in the Direct category thanks to Host/Havas Sydney’s ‘Palau Pledge’, widely tipped as one the region’s strongest entry this year. The campaign also won Gold in the Brand Experience & Activation category.
The Grand Prix aside, it was another poor showing from APAC, winning a paltry seven more awards – one Gold, four Silver and two Bronze – from a total of 76 awarded.
The Gold Lion went to FCB India for the ‘Sindoor Khela – No Conditions Apply’ campaign for Times of India, which also won a Bronze. The campaign was also awarded Bronze in the Brand Experience & Activation category.
New Zealand dominated the four APAC Silver winners, taking three of them:
- CHE Proximity Melbourne for ‘Carsales AutoAds’ for Carsales.com.au
- 3 Silver Lions for DDB New Zealand for ‘Fight for Territory’ for Steinlager – this also won Silver and Bronze in the Brand Experience & Activation category
The remaining Bronze Lion went to DDB New Zealand for the ‘Girls Break Up Ice Cream’ campaign for Sky TV New Zealand.