Staff Reporters
Jun 22, 2018

Direct winners: Cannes Lions 2018

Australia brings home an APAC Grand Prix, one of just eight winners from the region in a large category of 76 awards.

The 'Palau Pledge' took home the Grand Prix for Host/Havas Sydney
The 'Palau Pledge' took home the Grand Prix for Host/Havas Sydney

Australia won an Asia-Pacific Grand Prix in the Direct category thanks to Host/Havas Sydney’s ‘Palau Pledge’, widely tipped as one the region’s strongest entry this year. The campaign also won Gold in the Brand Experience & Activation category.  

The Grand Prix aside, it was another poor showing from APAC, winning a paltry seven more awards – one Gold, four Silver and two Bronze – from a total of 76 awarded.

The Gold Lion went to FCB India for the ‘Sindoor Khela – No Conditions Apply’ campaign for Times of India, which also won a Bronze. The campaign was also awarded Bronze in the Brand Experience & Activation category.

New Zealand dominated the four APAC Silver winners, taking three of them:

  • CHE Proximity Melbourne for ‘Carsales AutoAds’ for Carsales.com.au
  • 3 Silver Lions for DDB New Zealand for ‘Fight for Territory’ for Steinlager – this also won Silver and Bronze in the Brand Experience & Activation category

The remaining Bronze Lion went to DDB New Zealand for the ‘Girls Break Up Ice Cream’ campaign for Sky TV New Zealand.

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Related Articles

Just Published

18 hours ago

Lalamove launches fast delivery campaign across ...

Lalamove wants to connect more with SMEs as they make up 90% of all business in these cities.

19 hours ago

How brands and agencies are celebrating Singapore ...

Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.

20 hours ago

iQiyi to focus on driving product sales through ...

The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.

22 hours ago

A rebranding of… the dental clinic

New work by VMLY&R Australia is an ambitious attempt to make trips to the dentist ‘fun’ and ‘hip’.