Judges awarded a Grand Prix in the Brand Experience & Activation category to Apple for its ‘Today at Apple’ retail project, executed by the brand’s US in-house team.
They also gave out 11 Gold Lions, 21 Silver Lions and 38 Bronze Lions, of which APAC took home just six awards.
This did, however, include one Gold Lion for Host/Havas Sydney in Australia, for the ‘Palau Pledge’ campaign for the Palau Legacy Project. There was also one Silver and one Bronze Lion for Lion/DDB New Zealand for the ‘Fight for Territory’ campaign for Steinlager.
Finally, APAC took home three more Bronze Lions, awarded to:
- BBDO Bangkok for the ‘Predict to Prevent’ campaign for Samsung
- Colenso BBDO New Zealand for the ‘Selfiestix’ campaign for Pedigree, which also won three Lions in the Mobile category
- FCB India for the ‘Sindoor Khela – No Conditions Apply’ campaign for Times of India