Staff Reporters
Jun 21, 2018

Brand Experience & Activation winners: Cannes Lions 2018

Another poor APAC showing with just six awards, including one gold, out of 71 Lions awarded.

Apple's 'Today at Apple' brand activation
Apple's 'Today at Apple' brand activation

Judges awarded a Grand Prix in the Brand Experience & Activation category to Apple for its ‘Today at Apple’ retail project, executed by the brand’s US in-house team.

They also gave out 11 Gold Lions, 21 Silver Lions and 38 Bronze Lions, of which APAC took home just six awards.

This did, however, include one Gold Lion for Host/Havas Sydney in Australia, for the ‘Palau Pledge’ campaign for the Palau Legacy Project. There was also one Silver and one Bronze Lion for Lion/DDB New Zealand for the ‘Fight for Territory’ campaign for Steinlager.

Finally, APAC took home three more Bronze Lions, awarded to:

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

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