Staff Reporters
Jun 20, 2018

Mobile winners: Cannes Lions 2018

Colenso BBDO took home the limited APAC spoils for its 'Selfiestix' campaign for Pedigree.

Colenso BBDO has been awarded three Lions for their 'Selfiestix' campaign for Pedigree.
Colenso BBDO has been awarded three Lions for their 'Selfiestix' campaign for Pedigree.

The one Grand Prix awarded in the Mobile Lions category went to Grey Brazil for their 'Corruption Detector' campaign for Reclame Aqui. 

In all, judges awarded 9 Gold Lions, 12 Silver Lions and 21 Bronze Lions in Mobile. 

The category wasn't a huge success for the APAC region, which took home just five Lions this year — but three of these went to New Zealand's Colenso BBDO: the agency's 'Selfiestix' campaign for Pedigree won one Gold, one Silver and one Bronze Lion in Mobile. 

A further Silver Lion went to Hakuhodo Inc, Tokyo for their '24/7 Newscaster' campaign for NTT Docomo. 

A Bronze Lion was also awarded to WhiteGrey Melbourne for the 'Invisible Friends' campaign for the Missing Persons Advocacy Network. 

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Related Articles

Just Published

58 minutes ago

Petronas' tells tale of two kampung houses for Hari ...

The oil company's film for this year is a Ghibli-esque animated story, by Ensemble Worldwide.

4 hours ago

TikTok faces criticism in India over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

4 hours ago

Isobar HK names CEO in continuing DAN recast

David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.

4 hours ago

Hong Kong 'virtual' insurance company launches ...

A new digital-only insurer is using a heavy proportion of traditional media as it begins reaching out to local consumers.