Staff Reporters
Jun 20, 2018

Mobile winners: Cannes Lions 2018

Colenso BBDO took home the limited APAC spoils for its 'Selfiestix' campaign for Pedigree.

Colenso BBDO has been awarded three Lions for their 'Selfiestix' campaign for Pedigree.
Colenso BBDO has been awarded three Lions for their 'Selfiestix' campaign for Pedigree.

The one Grand Prix awarded in the Mobile Lions category went to Grey Brazil for their 'Corruption Detector' campaign for Reclame Aqui. 

In all, judges awarded 9 Gold Lions, 12 Silver Lions and 21 Bronze Lions in Mobile. 

The category wasn't a huge success for the APAC region, which took home just five Lions this year — but three of these went to New Zealand's Colenso BBDO: the agency's 'Selfiestix' campaign for Pedigree won one Gold, one Silver and one Bronze Lion in Mobile. 

A further Silver Lion went to Hakuhodo Inc, Tokyo for their '24/7 Newscaster' campaign for NTT Docomo. 

A Bronze Lion was also awarded to WhiteGrey Melbourne for the 'Invisible Friends' campaign for the Missing Persons Advocacy Network. 

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Source:
Campaign Asia

Related Articles

Just Published

10 minutes ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

12 minutes ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

24 minutes ago

Transphobic media organisations are alienating the ...

As part of Lesbian Visibility Week, the movement’s director says brands whose adspend drives the culture wars should expect to be shunned by the whole LGBTQIA+ community.

31 minutes ago

Ogilvy launches health influencer marketing offering

Health Influence will combine Ogilvy PR’s global influencer team with experts from Ogilvy Health.