Matthew Miller
Jun 21, 2016

Cannes 2016: APAC's Direct Lions winners

Double Golds for Colenso BBDO Auckland and Y&R New Zealand

Colenso BBDO's 'Brewtroleium'
Colenso BBDO's 'Brewtroleium'

CANNES - Auckland agencies Colenso BBDO and Y&R New Zealand had a good night in the Direct category bringing home two Gold Lions each.

Colenso BBDO's 'Brewtroleum' campaign turned waste from the brewing process into biofuel, while Y&R's work had Burger King calling on McDonald's to set aside their differences in honour of Peace Day.

The only Grand Prix in direct went to INGO Stockholm for a campaign on behalf of the Swedish Tourist Association.

More Cannes 2016 coverage

A full list of the Direct winners from APAC countries follows.

Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.

Title Client Product Entrant Company Country
GOLD
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
SILVER
SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM. RHINO RESCUE PROJECT WILDLIFE CONSERVATION OGILVY & MATHER VIETNAM Ho Chi Minh City VIETNAM
#COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BRONZE
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
POCKET MONEY — EQUAL FUTURE  ANZ ANZ BANK TBWA MELBOURNE  AUSTRALIA
REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE  AUSTRALIA
UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
GIGA SELFIE TOURISM AUSTRALIA SIGHTSEEING TBWA\HAKUHODO Tokyo JAPAN
#COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB Sydney AUSTRALIA
LIFE IS ELECTRIC PANASONIC PANASONIC DENTSU INC Tokyo JAPAN

Brewtroleum:

McWhopper:

 
Source:
Campaign Asia

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