Erik Ingvoldstad
Nov 27, 2017

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

The self-proclaimed “creative industry is shaking at its foundation. Everything is changing around them, but the advertising agencies themselves seem to refuse to take any part in the transformation that is going on. Clients are challenging them to be more efficient, more accountable and more creative, not just with messaging, but with the entire approach to marketing. Unfortunately, advertising is one of the most conservative industries in the world, so not much has changed the past 10 years,...

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