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Life after advertising
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Mar 11, 2019

Life after advertising

The ex-creative whose exit manifesto caused a stir two years ago is back to explain the ups and downs of life outside the industry.

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'Burn the whole industry to the ground'
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Nov 27, 2017

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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Why I left advertising
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Feb 21, 2017

Why I left advertising

I used to feel that we could “invent” anything, and it would create real change in the world. I don’t believe that anymore.

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You speak to millions, but you're talking to no one*
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Jun 8, 2015

You speak to millions, but you're talking to no one*

By combining great, relevant content with technology, you can build reach, adjust messaging and target precisely, without a huge media spill.

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13 industry trends you can't afford to ignore
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Apr 29, 2015

13 industry trends you can't afford to ignore

You won't believe what Erik Ingvoldstad of Acoustic has to say about the future of the industry. Or maybe you will. Nevertheless, his 'listicle' provides a good overview of key macro trends, some of which you may have missed.

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Last call for digital transformation!
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Mar 27, 2015

Last call for digital transformation!

A digital transformation isn't about building an e-commerce site, or any other single tactic, for that matter. As Erik Ingvoldstad of Acoustic explains, it's nothing short of a re-imagining of your company for the digital age. Here's how to approach this critical process.

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