Gabey Goh
Feb 1, 2016

Building 'win-win-win' partnerships: MediaMath CMO

Brand, agency and technology vendors can all come out ahead in programmatic partnerships, according to MediaMath CMO Joanna O’Connell.

Joanna O'Connell

From its roots as a demand-side platform, MediaMath has grown to record sales of US$800 million in 2015, according to a Forbes interview with founder and CEO Joe Zawadzki, with some of the growth coming from acquisitions, four of which were completed in 2014.

Most of MediaMath’s revenue, about 85 percent, comes from software licensing the balance comes from the company supplying a managed solution to clients. The New York...

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