ad tech
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How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Big tech bleeds, Southeast Asia ad tech hit, but not as hard
While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.
Three ways brands can tap ad tech in 2023
As brands look to do more with stretched budgets in a tougher climate, technology can help in key areas like addressable media, Web3, and connected campaigns, says Yahoo's APAC head.
Meta builds “next-era” ad solutions and tech
The platform will power performance and privacy in digital advertising
Harnessing technology for customer engagement and business growth
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
Programmatic has huge problems, but the prize in fixing them is worth fighting for
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
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