ad tech

Jan 25, 2023

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

Jan 5, 2023

Three ways brands can tap ad tech in 2023

As brands look to do more with stretched budgets in a tougher climate, technology can help in key areas like addressable media, Web3, and connected campaigns, says Yahoo's APAC head.

May 8, 2020

Programmatic has huge problems, but the prize in fixing them is worth fighting for

New ISBA/PwC report has highlighted a collective failure by the advertising industry.