ad tech
Meta builds “next-era” ad solutions and tech
The platform will power performance and privacy in digital advertising
Harnessing technology for customer engagement and business growth
Industry insiders discuss how technology and the digitalisation of consumerism are strengthening customer engagement and retention
Programmatic has huge problems, but the prize in fixing them is worth fighting for
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
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Bangkok roundtable: Tackling tough issues on brand safety
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
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