ad tech

Oct 9, 2023

YouTube is the most popular free video service across all generations

The Google-owned video-sharing platform has been crowned the most popular free video service from Baby Boomers to Gen Z.

Jan 25, 2023

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

While marketing and ad spend is the first to be slashed in the wake of economic uncertainty, experts are optimistic about a milder brunt for Asia, however, firms need to future-proof themselves to withstand the downturn.

Jan 5, 2023

Three ways brands can tap ad tech in 2023

As brands look to do more with stretched budgets in a tougher climate, technology can help in key areas like addressable media, Web3, and connected campaigns, says Yahoo's APAC head.