ad tech
Programmatic has huge problems, but the prize in fixing them is worth fighting for
New ISBA/PwC report has highlighted a collective failure by the advertising industry.
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Bangkok roundtable: Tackling tough issues on brand safety
Event sheds light on the state of ad fraud, viewability, and how brand marketers in Thailand are dealing with change.
Why outcomes matter, not just to the CMO
Xaxis Asia's head of outcome media planning opens up about new business models, urging organisations towards real change
Understanding AI: A new reality for marketers
With billions of impressions being auctioned off in fractions of a second, AI’s place in programmatic—and marketing as a whole—is a no-brainer.
Programmatic native video: One format to rule them all
Agency FreakOut dives head-first into the future.
'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones
Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.
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