Byravee Iyer
Dec 1, 2016

Brands need to move at the pace of consumers: Karim Temsamani

Google's APAC head discusses the ways Asian companies need to step up, plus his views on viewability, measurement, fake news and 2017.

Karim Temsamani

Karim Temsamani, Google’s president for Asia-Pacific, says the center of the world is moving to Asia, but companies in the region aren't giving consumers here the internet-based, mobile-first service they deserve. This has serious implications for marketers, and Temsamani's challenge is to push products and services that are relevant to these challenges. In an interview with Campaign Asia-Pacific, the Google executive explained what the search giant is doing.

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