Adrian Peter Tse
Oct 7, 2015

Brands: Get your head in the mobile-gaming game

Gaming is no longer just about gaming. Increasingly it’s about viewership—and advertising needs to catch up.

According to industry reports, mobile gaming revenue in Asia reached US$13.6 billion in 2014, representing 55 per cent of the world’s total market. Boosted by the sector’s  fast growth in Southeast Asia,  the region as a whole is expected to remain the sector’s biggest market for years to come. 

However, game revenue and downloads only present part of the picture. YouTube’s figures indicate that of the billions of hours of...

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