Cyrex Li
May 29, 2013

Brand-Building Series: Position your brand to win

In our continuing series of brand-building articles, Cyrex Li, consultant with EffectiveBrands, outlines the key elements that define a winning brand positioning.

In the high-octane world of Formula 1 racing, the world’s best drivers hurl themselves and their machines around a treacherous circuit in a bid to post the fastest qualifying time. They know that from the vaunted pole position, they have the best chance of winning the race.

In the high-stakes world of business, positioning is just as critical. It is not a nice-to-have’it can mean the difference between becoming the market leader and crashing...

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