In our continuing series of brand-building articles, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on developing a brief, delivering a briefing, and evaluating creative work.
In our continuing brand-building series, Hugo Saavedra, senior consultant with EffectiveBrands, shares some tips on what to do—and avoid—when developing and delivering a winning brief.
Campaign Asia-Pacific and global marketing consultancy EffectiveBrands would like to invite you to participate in the worldwide Marketing2020 study, which aims to address how marketing can best focus and organize to support business growth. (And you could win an iPad Mini.)
In our continuing series of brand-building articles, Cyrex Li, consultant with EffectiveBrands, outlines the key elements that define a winning brand positioning.
In our ongoing series on brand-building, Hugo Saavedra, senior consultant with EffectiveBrands, explains why brands today must have a meaningful purpose and how they can begin to approach the challenge of defining one.
SINGAPORE - Marketing consultancy EffectiveBrands has promoted Helen Duce to president of Asia-Pacific. Duce was a senior partner and founded the firm's London office.
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