Aug 8, 2022

Captain Morgan introduces new 'Spice on' positioning

Global campaign a a precursor for brand activations later in the year.

Sep 12, 2018

'Bank less': The slogan so popular two banks are using it

What do you do when you discover your new brand philosophy is already in use by another player in your industry? Australia's Bankwest decided to stick to its guns.

Oct 23, 2014

Brands as intersections

Words such as 'owning', 'managing' or 'positioning' perpetuate inaccurate ideas about how brands work. Adam Nelson, associate director at Flamingo, offers a more useful metaphor.

Jun 19, 2013

Shui On Land to consult BBH China on branding for The Hub

SHANGHAI - BBH China has been hired as brand strategy consultancy for The Hub, part of the property portfolio of Shui On Land, the Hong Kong developer behind Xintiandi.

May 29, 2013

Brand-Building Series: Position your brand to win

In our continuing series of brand-building articles, Cyrex Li, consultant with EffectiveBrands, outlines the key elements that define a winning brand positioning.

Mar 9, 2011

10 tips for MNC positioning in China

Douglas Dew, managing director of public affairs at Burson-Marsteller China, offers 10 things foreign multinational companies can do in China to better position themselves.