Faaez Samadi
Dec 19, 2017

Bloomberg launches 24-hour Twitter news network

TicToc squarely aimed at today’s on-the-move, mobile news readers.

Bloomberg launches 24-hour Twitter news network

Bloomberg Media and Twitter have created the first-ever 24-hour news service built for a social media platform, TicToc.

Featuring a combination of live video, reporting and breaking news, TicToc will also take into account real-time Twitter conversations to relevant stories as they are unfolding. The service launches with the backing of seven sponsors: AT&T Business, CA Technologies, CME Group, Goldman Sachs, Infiniti, SAS and TD Ameritrade.

The TicToc team will be made up of around 50 editors, social media analysts, producers and marketers. Together they will curate reports coming from Bloomberg’s 2,700 journalists worldwide.

While the majority of the TicToc team will sit in New York, Campaign has learned that some will be based in Bloomberg’s Hong Kong office to cover Asia-Pacific news.

TicToc will be available on Twitter at @tictoc. In a statement, Bloomberg and Twitter said the handle will publish hourly global news updates as short video clips. Initially coverage will be updated 6am to 10pm, before becoming 24-hour in early 2018.

“We're leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world," said John Micklethwait, Bloomberg editor-in-chief.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

In a Blinkit: A viral tweet turned marketing magic ...

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

4 hours ago

Google Pay taps on trust in new campaign in India

Produced by Lowe Lintas, the campaign features Bollywood actress Kajol, and highlights the ease and security of the digital payment platform.

4 hours ago

Queer Ad Folk: Don’t say nothing for fear of ...

Adam Patel, head of account management at Adam & Eve/DDB, on how to drive change in agencies and why queer-focused work should not be confined to June.

4 hours ago

Should adland take Mark Read’s deepfake as a ...

Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.