Campaign US Staff

Sep 26, 2023

As writers’ strike draws to a close, ad industry ...

Media buyers say the Hollywood strikes have caused advertisers to demand more flexible, addressable ad buys, expected to be a permanent shift.

Mar 19, 2023

Marketers expected to scrutinize partner contracts ...

Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.

Jan 13, 2023

McCormick appoints Dentsu X as global media agency

Dentsu X already handled the account in Australia, Canada, China and the U.S.