BIC appoints Crush for PR push in Malaysia

The shaver manufacturers are looking to introduce their BIC 3 triple blade shaver for men and BIC Teens triple blade shaver for young women in the country.

Joy Abdullah, general manager of Crush Malaysia, said, “During the current economic downturn, it is important for clients to effectively utilise their communication budgets so as to obtain a higher awareness, brand usage and be present in the market. Crush delivers an actionable solution, tailor-made to achieve BIC’s brand objective of offering simple, inventive and reliable choices for everyone through the launch of BIC’s new line of shavers.”