Benjamin Li
Nov 18, 2011

Bel Group hooks Rapp Shanghai as activation partner

SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.

Rapp Shanghai secured Bel Group's activiation account in China

Rapp won this account through a pitch. The agency will work on the business across China and will develop an activation campaign expected to launch in 2012, primarily on Bel's iconic Laughing Cow - a snack cheese favoured by children.

The appointment builds on DDB Greater China’s Group’s existing relationship with Bel Group. DDB already works across the French-owned Laughing Cow variants including Round box, Cube, Dipper and Slices in each of the mainland China,...

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