Rapp won this account through a pitch. The agency will work on the business across China and will develop an activation campaign expected to launch in 2012, primarily on Bel's iconic Laughing Cow - a snack cheese favoured by children.
The appointment builds on DDB Greater China’s Group’s existing relationship with Bel Group. DDB already works across the French-owned Laughing Cow variants including Round box, Cube, Dipper and Slices in each of the mainland China,...
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