SHANGHAI– Bel Group, the manufacturer behind cheese brands such as including The Laughing Cow and Babybel, has named GolinHarris as its public relations partner in China for 2012.
SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.
GLOBAL - Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated US$217 million (€150 million) global media planning and buying account.
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