bel group

Jan 4, 2012

Bel Group charges GolinHarris to strengthen brand awareness among Chinese consumers

SHANGHAI– Bel Group, the manufacturer behind cheese brands such as including The Laughing Cow and Babybel, has named GolinHarris as its public relations partner in China for 2012.

Nov 18, 2011

Bel Group hooks Rapp Shanghai as activation partner

SHANGHAI - Rapp Shanghai has been appointed as the activation partner for Bel Group, which has popular cheese brands in mainland markets, including Babybel and The Laughing Cow.

Jun 3, 2011

Bel Group reviews US$217m global media account

GLOBAL - Bel Group, the French owner of the Babybel and The Laughing Cow brands, has called a review of its estimated US$217 million (€150 million) global media planning and buying account.