Mars announced its plan to reorganise its relationship with BBDO, DDB, SapientNitro and TBWA in September last year. The reshuffle is expected to be completed by the end of 2011.
The BBDO Beijing office confirmed they have already started working on campaign projects for the two chocolate brands.
SapientNitro is the incumbent agency for Snickers and M&M’s, working on the brands for the past six years in China. This agency will continue to hold the Dove chocolate brand in China and globally.
Mars and Wrigley China, a subsidiary of Mars Inc, shifted to Starcom in July.
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