sapientnitro
Leaders should look in mirror over talent woes: SapientNitro
SPIKES ASIA - Industry leadership in Asia Pacific is in somewhat of a crisis, with only 15 per cent of employees rating their leaders highly, according to new research by SapientNitro and the Economist Intelligence Unit.
Spikes Survival Guide, Part 2: Making the most of your nights
Our guide to next week's Spikes Asia 2015 continues with a look at the evening networking (partying) opportunities.
Digital revolution versus evolution: Marketers weigh in
Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.
GSK chooses SapientNitro as global digital AOR for Panadol
SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.
After Silicon: The next revolution of creative tech
Can you grow packaging? Or program paper? How about tasting what’s on your screen? SapientNitro’s Melanie Cook, head of strategy Singapore and Hong Kong, and Phil Phelan, national strategy director Australia, believe the future lies in emerging organic technology and pointed to imaginative prospects in their TechTalk at Spikes Asia Friday.
SapientNitro expands strategy team with unlikely hires
SINGAPORE – Claiming it is reinventing the strategy role to meet client demands, SapientNitro has made a trio of new appointments in Singapore.
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