SPIKES ASIA - Industry leadership in Asia Pacific is in somewhat of a crisis, with only 15 per cent of employees rating their leaders highly, according to new research by SapientNitro and the Economist Intelligence Unit.
Our guide to next week's Spikes Asia 2015 continues with a look at the evening networking (partying) opportunities.
Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.
SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.
Can you grow packaging? Or program paper? How about tasting what’s on your screen? SapientNitro’s Melanie Cook, head of strategy Singapore and Hong Kong, and Phil Phelan, national strategy director Australia, believe the future lies in emerging organic technology and pointed to imaginative prospects in their TechTalk at Spikes Asia Friday.
SINGAPORE – Claiming it is reinventing the strategy role to meet client demands, SapientNitro has made a trio of new appointments in Singapore.
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