Sep 10, 2015

Leaders should look in mirror over talent woes: SapientNitro

SPIKES ASIA - Industry leadership in Asia Pacific is in somewhat of a crisis, with only 15 per cent of employees rating their leaders highly, according to new research by SapientNitro and the Economist Intelligence Unit.

Sep 2, 2015

Spikes Survival Guide, Part 2: Making the most of your nights

Our guide to next week's Spikes Asia 2015 continues with a look at the evening networking (partying) opportunities.

Jun 10, 2015

Digital revolution versus evolution: Marketers weigh in

Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.

Oct 27, 2014

GSK chooses SapientNitro as global digital AOR for Panadol

SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.

Sep 29, 2014

After Silicon: The next revolution of creative tech

Can you grow packaging? Or program paper? How about tasting what’s on your screen? SapientNitro’s Melanie Cook, head of strategy Singapore and Hong Kong, and Phil Phelan, national strategy director Australia, believe the future lies in emerging organic technology and pointed to imaginative prospects in their TechTalk at Spikes Asia Friday.

Sep 16, 2014

SapientNitro expands strategy team with unlikely hires

SINGAPORE – Claiming it is reinventing the strategy role to meet client demands, SapientNitro has made a trio of new appointments in Singapore.