chocolate

Jun 30, 2020

OMD wins Lindt & Sprüngli media account in China

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.

Jul 18, 2018

Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

Oct 27, 2016

Milka takes Chinese consumers to a VR alpine world

Swiss chocolate brand enters the Chinese market with a VR campaign.

Jul 19, 2013

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

SHANGHAI - Following a four-way pitch for the Cadbury Choclairs account, Saatchi & Saatchi is understood to have edged out incumbent agency Ogilvy & Mather.

Jun 4, 2013

CASE STUDY: How messages in chocolate boosted sales for Cadbury Malaysia

KUALA LUMPUR - A simple marketing brief from Cadbury to boost sales and engage shoppers turned into something more profound when OgilvyAction found a way to stamp secret messages into chocolate bars.

Jan 24, 2013

Harbour City invites chocoholics to indulge in a 'Chocolate Trail'

Harbour City has created a fairy-tale experience for shoppers and chocoholics with its 'Chocolate Trail’ and 'Chocolate Mansion'. It runs from 16 January to 24 February to encompass both Chinese New Year and Valentine’s Day. Decadent chocolate brands Godiva, La Maison du Chocolat, Jean-Paul Hevin, Fauchon and agnès b. have opened stores and kiosks, which are dotted along the trail.