chocolate
Cadbury installs real-life Aussies on billboards to promote Caramilk
The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.
OMD wins Lindt & Sprüngli media account in China
OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.
Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession
Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.
Milka takes Chinese consumers to a VR alpine world
Swiss chocolate brand enters the Chinese market with a VR campaign.
Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy
SHANGHAI - Following a four-way pitch for the Cadbury Choclairs account, Saatchi & Saatchi is understood to have edged out incumbent agency Ogilvy & Mather.
CASE STUDY: How messages in chocolate boosted sales for Cadbury Malaysia
KUALA LUMPUR - A simple marketing brief from Cadbury to boost sales and engage shoppers turned into something more profound when OgilvyAction found a way to stamp secret messages into chocolate bars.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
2.jpg&h=334&w=500&q=100&v=20170226&c=1)
