Sep 28, 2021

Cadbury installs real-life Aussies on billboards to promote Caramilk

The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.

Jun 30, 2020

OMD wins Lindt & Sprüngli media account in China

OMD Shanghai will take over media planning and buying for all Lindt brands in China from a local incumbent.

Jul 18, 2018

Pink 'ruby' chocolate arrives in HK, targeting Asia's cuteness obsession

Chocolate makers Callebaut chose Hong Kong as a key target market to launch its pink 'ruby' chocolate to pâtisserie chefs and chocolatiers — and hordes of enthusiastic Instagrammers.

Oct 27, 2016

Milka takes Chinese consumers to a VR alpine world

Swiss chocolate brand enters the Chinese market with a VR campaign.

Jul 19, 2013

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

SHANGHAI - Following a four-way pitch for the Cadbury Choclairs account, Saatchi & Saatchi is understood to have edged out incumbent agency Ogilvy & Mather.

Jun 4, 2013

CASE STUDY: How messages in chocolate boosted sales for Cadbury Malaysia

KUALA LUMPUR - A simple marketing brief from Cadbury to boost sales and engage shoppers turned into something more profound when OgilvyAction found a way to stamp secret messages into chocolate bars.