Jenny Chan 陳詠欣
Jul 19, 2013

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

SHANGHAI - Following a four-way pitch for the Cadbury Choclairs account, Saatchi & Saatchi is understood to have edged out incumbent agency Ogilvy & Mather.

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

It is believed that the pitch took place in February, and the business was handed to Saatchi & Saatchi in May on an annual retainer basis.

A new campaign is tipped to be launching in September, with preparations underway now.

The agency already handles other Mondelez China brands including Stride gum and four biscuit products (Prince, RitzU-Guan, Pacific).

The company claims that Cadbury Choclairs has a leading position in China's toffee candy category, according to internal sales data.

Media duties are handled by Carat China.

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