Jenny Chan 陳詠欣
Jul 19, 2013

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

SHANGHAI - Following a four-way pitch for the Cadbury Choclairs account, Saatchi & Saatchi is understood to have edged out incumbent agency Ogilvy & Mather.

Saatchi & Saatchi Shanghai takes over Cadbury Choclairs account from Ogilvy

It is believed that the pitch took place in February, and the business was handed to Saatchi & Saatchi in May on an annual retainer basis.

A new campaign is tipped to be launching in September, with preparations underway now.

The agency already handles other Mondelez China brands including Stride gum and four biscuit products (Prince, RitzU-Guan, Pacific).

The company claims that Cadbury Choclairs has a leading position in China's toffee candy category, according to internal sales data.

Media duties are handled by Carat China.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Vice Media to lay off hundreds, cease website ...

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.

12 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

13 hours ago

Move and win roundup: Week of February 26, 2024

The Hershey Company, UM Australia, DDB Mudra and more, in our weekly collection of people moves and account news.

13 hours ago

Air India soars above the mundane with new ...

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.