Campaign UK
Jul 12, 2022

Cadbury Caramilk keeps urging Britons to 'Just ask an Aussie'

The work by VCCP London involves Australians living in the UK as 'human adverts' for the chocolate bar that is popular down under.

Cadbury is sponsoring Australians living in the UK to spread the word about its Caramilk bar, a popular confectionery down under.

Australians who have signed up to take part in the campaign have been given merchandise that says: "It’s amazing, just ask this Aussie."

A film shows the 'human adverts' telling the public that Caramilk is "better than a barbie on Bondi" and "my partner actually gets jealous of it".

The work was created by Ben Evans and Adam Sears.

Source:
Campaign UK

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