Campaign UK
Jul 12, 2022

Cadbury Caramilk keeps urging Britons to 'Just ask an Aussie'

The work by VCCP London involves Australians living in the UK as 'human adverts' for the chocolate bar that is popular down under.

Cadbury is sponsoring Australians living in the UK to spread the word about its Caramilk bar, a popular confectionery down under.

Australians who have signed up to take part in the campaign have been given merchandise that says: "It’s amazing, just ask this Aussie."

A film shows the 'human adverts' telling the public that Caramilk is "better than a barbie on Bondi" and "my partner actually gets jealous of it".

The work was created by Ben Evans and Adam Sears.

Source:
Campaign UK

Related Articles

Just Published

1 day ago

Nike inspires children to dream big with rousing ...

Wieden+Kennedy Shanghai's new spot allows some of China’s biggest athletes to turn back the clock and reignite the dreams that spurred them to greatness.

1 day ago

Pepsi shows how to 'Save The Drama' this Chinese ...

FCB SHOUT Malaysia delivers a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales at this time.

1 day ago

Global new-biz round-up: Jim Beam and Pfizer among ...

Publicis Groupe and Havas post year-on-year growth.

1 day ago

Lessons from Adidas: How to respond to fake press ...

Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.