Nikki Wicks
Nov 11, 2014

Bates CHI&Partners wins two Pernod Ricard brands in Singapore

SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.

Chivas Regal: luxury whiskey brand
Chivas Regal: luxury whiskey brand

The wins follow a pitch involving different agencies for each brand.

Bates CHI&Partners will handle all integrated marketing activities for Martell and Chivas Regal in Singapore.

Chivas Regal is a luxury whisky brand blended in Scotland. It’s sold in over 150 countries worldwide and according to Pernod Ricard, sells 4.9 million cases a year. It's said to be the number one ultra-premium Scotch Whiskey in China.

French Cognac brand Martell sells 2 million cases worldwide, and Asia is its main market.

"It is a rare privilege to be working with two of the world's most iconic drinks brands like Martell and Chivas Regal," said Christina Chong, MD at Bates CHI&Partners Singapore.

Commenting on the appointment, Yann Soenen, marketing director, Pernod Ricard Singapore said, "We appointed Bates CHI&Partners because of their ability to think and crack breakthrough ideas with a genuinely fresh approach to our business."

Last week, Bates CHI&Partners announced that it had been reappointed by Sport Singapore as the creative agency to manage the brand evolution of “Team Singapore".


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