SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.
HONG KONG - In a move to support the local amateur film industry, Scotch whisky brand Chivas 18 has rolled out a new marketing initiative in collaboration with film director Heiward Mak to develop a unique online micromovie.
SHANGHAI - TBWA Shanghai has added to its below-the-line duties for Pernod Ricard China’s Ballantine’s whisky brand.
SHANGHAI and BEIJING - The Brand Union has appointed Malaysia-Chinese creative veteran Juan Tan as creative director, China. He will spearhead both of its Beijing and Shanghai offices.
TOKYO - Isobar Japan has scooped Chivas Regal’s digital agency-of-record contract following a pitch called in August which also involved incumbent Euro RSCG.
GLOBAL - James Slack, global brand director of Chivas Regal has announced the appointment of Euro RSCG London to its global digital business.
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