David Blecken
Feb 5, 2014

Bates CHI&Partners names planning head for Asia

ASIA-PACIFIC - Arvind Srivastava (pictured) has joined Bates CHI&Partners as regional head of planning and strategy.

Srivastava was formerly at Ogilvy Malaysia
Srivastava was formerly at Ogilvy Malaysia

Srivastava is Ogilvy Malaysia’s former chief strategy officer. He fills a gap left by Mark Sinnock, who returned to the UK last year to take up a role at M&C Saatchi.

David Mayo, Bates CHI&Partners’ chief executive, called Srivastava “one of the best planning practitioners in the business”. A former colleague of Srivastava’s, Ogilvy Malaysia chief creative officer Gavin Simpson, said Srivastava had a talent for “getting the best brief out of a client”.

“He is one of the rare few planners I have truly enjoyed working with and respected," Simpson added. "I will definitely miss our partnership but I know he will shine at Bates CHI&Partners.”

Srivastava and Mayo have worked together in the past at Ogilvy. “Using a shared vision as our base, we have a very optimistic view of our future agency,” Srivastava said.

Srivastava helped win Ogilvy Malaysia’s first award at the Festival of Asian Marketing Effectiveness among other accolades. He has extensive experience working with Coca-Cola and contributed to Ogilvy’s global win of Sprite. He has also served as Ogilvy’s regional planning director for Nestlé greater China. He is credited with having produced India’s first branded travelogue—for Toyota.

New business for Bates CHI&Partners in 2013 included Asus, InterContinental and Prudential.

 

Related Articles

Just Published

12 hours ago

Milk tea brand in hot water over '0 sucrose' claims

Fast-growing Chinese drink brand Genki Forest has had to apologise and change the labels on its popular milk tea products.

12 hours ago

How can marketers make better Ramadan ads?

Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way.

13 hours ago

Reprise places bets on India hub

AGENCY REPORT CARD: As Reprise looked to increase its performance chops and deliver greater consistency of work for clients, it placed its bets on India. Nearly half of its staff are now based in the market. But was this a growth strategy or a cost-cutting exercise?