David Blecken
Mar 4, 2014

Bates CHI & Partners concludes Singapore MD search

SINGAPORE – Bates CHI & Partners has named Christina Chong (pictured) as its managing director for Singapore, filling the space left by Louise Kuegler, who left the agency in November.

Chong... impressed by Bates CHI & Partners' performance in 2013
Chong... impressed by Bates CHI & Partners' performance in 2013

Chong was formerly managing partner and head of account management at BBH Singapore, where she worked since 2006. David Mayo, chief executive of Bates CHI & Partners, described Chong as part of “a new breed of Asian leaders who know exactly how to navigate the complexities of the modern marketing environment”.

Chong said that the agency had made good progress over the past year and that she was inspired by Mayo’s “relentless energy” and ambition.

Chong has more than 15 years’ experience, having also served at Ogilvy as business development director for Singapore. She has worked with clients such as Google, Vaseline and Gillette.

The search for a new Singapore head has been a priority for Bates CHI & Partners. Kuegler’s stint at the agency was short; she joined last April from Ogilvy. Chong’s appointment follows that of Arvind Srivastava as head of planning and strategy. Srivastava replaced Mark Sinnock, who returned to the UK last year to take up a position with M&C Saatchi. The agency is currently searching for a regional ECD.

Chong’s new role at Bates CHI & Partners will take effect in April.


Related Articles

Just Published

1 hour ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.

2 hours ago

Indian agencies take 'no concrete steps' on mental ...

Exclusive Campaign India survey reveals that 71% of industry workers say their company has taken no steps to reduce stress, while 69% report no access to mental health services.

2 hours ago

Amazon Prime Video apologises, edits 'objectionable'...

The company's move follows protests against the content of the video series Tandav, which drew complaints against its makers and cast in Madhya Pradesh and Maharashtra in January.

3 hours ago

WildAid wants you to get emoji-nal about the ...

Why wouldn't you be red-faced in anger over trade in products from endangered species, a pro bono campaign from BBDO Bangkok asks.