Nelise Doornenbal
Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

Nelise Doornenbal

Across the world digital parenting continues to gain popularity. The global baby monitor market is set to grow by 8.5 percent by 2020, and alongside monitors we see a stunning array of smart devices popping up smart sleep trackers, smart bottle-holders, smart prams, smart pacifiers and even smart diapers that send parents an alert when the baby needs changing. Today’s caretakers are the first generation to navigate this digital childcare space, and technology is...

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