wearables

Jan 17, 2021

Health brands get ready for 2021: fads, fakes and FAANGs

Brands will see health as a sales opportunity in 2021 says one UK agency executive. Here are five key trends in healthcare that you need to know about this year.

Nov 2, 2019

Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Oct 11, 2019

WPP and Ogilvy Health to pilot well-being wearable in Australia

Employees will wear a device from BioBeats to gather data that will inform future investments in well-being initiatives, according to the companies.

Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

Aug 25, 2016

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.

May 16, 2016

CES Asia takeaways: The ‘smart everything’ economy

Arvind Sethumadhavan of Dentsu Aegis Network shares thoughts on the utility and marketing potential of smart devices and technologies showcased at this year's CES Asia.