Jun 20, 2018

'Fans helped us find our purpose': How J&J is re-staging its baby business

Why the venerable brand is going through a reinvention of everything from its products to its mode of communication with consumers.

Jan 12, 2017

Baby by numbers

Smart pacifiers, diapers and baby-health wearables are hitting the market, but what role do brands play in an age of quantified infant care?

Jun 27, 2014

'Director of parenting': The modern Chinese mother's new role

SHANGHAI - This past year has provided several reasons for marketers to adjust their previous perceptions of Chinese mothers as women of the post-'90s and -'80s generations reach child-bearing age. Along with China's latest relaxation of its one-child policy, this will only help drive the maternity-products and babycare industries.

Jul 8, 2010

Hong Kong aTV partners with Fox International Channels for BabyTV

HONG KONG - Fox International Channels (FIC) is partnering with Asia Television Limited (aTV) to air a half-hour segment of Baby TV every weekday in Hong Kong.