Atifa Silk
Sep 18, 2018

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

Atifa Silk

It’s been 18 years since you joined Media now Campaign. Did you ever imagine you’d stay so long

Atifa Silk I joined Media as assistant editor in 2000 to launch the one-to-one’ marketing section in the fortnightly magazine. My beat was to cover marketing strategy that used data collection and analysis, and digital technologies, to deliver personalised’ marketing.

Advancements in marketing technologies have allowed this to become increasingly...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
What it's like to work on...the AIA Great European Carnival
Premium
2 days ago

What it's like to work on...the AIA Great European ...

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

Premium
AccorHotels seals partnership with Tennis Australia
Premium
2 days ago

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
Independents shine alongside the majors in ANZ
Premium
2 days ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
2 days ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.