Atifa Silk
Sep 18, 2018

Atifa Silk interviews...Atifa Silk

To celebrate Campaign’s 50th birthday, Asia brand director Atifa Silk agreed to turn the interviewing tables onto herself, reflecting on the highs and lows of almost two decades of Campaign's development.

Atifa Silk

It’s been 18 years since you joined Media now Campaign. Did you ever imagine you’d stay so long

Atifa Silk I joined Media as assistant editor in 2000 to launch the one-to-one’ marketing section in the fortnightly magazine. My beat was to cover marketing strategy that used data collection and analysis, and digital technologies, to deliver personalised’ marketing.

Advancements in marketing technologies have allowed this to become increasingly...

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