It’s been 18 years since you joined Media now Campaign. Did you ever imagine you’d stay so long
Atifa Silk I joined Media as assistant editor in 2000 to launch the one-to-one’ marketing section in the fortnightly magazine. My beat was to cover marketing strategy that used data collection and analysis, and digital technologies, to deliver personalised’ marketing.
Advancements in marketing technologies have allowed this to become increasingly...
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