Atifa Silk has been appointed managing director at Haymarket Media Asia, the publisher of Campaign Asia-Pacific.
Silk joined Haymarket’s editorial team in 2000 as assistant editor on Media magazine (now Campaign). She was promoted to managing editor in 2002 and group editor for brand media in 2007, before taking on the role of role of editor-in-chief in 2011. She became brand director in 2013, overseeing Haymarket’s marcoms portfolio of brands in Asia-Pacific.
She will now have overall responsibility for the company’s Hong Kong and Singapore operations, which are focused on creating specialist content for audiences in the finance and marketing communications sectors across digital platforms, data-driven products and live and virtual events. In Asia, Haymarket’s market-leading brands include FinanceAsia, AsianInvestor, CorporateTreasurer, Campaign Asia-Pacific and PRWeek, as well as Spikes Asia, a joint-venture with Ascential, the organisers of Cannes Lions.
“I’m excited to start this next chapter of my career at Haymarket and to lead the business in Asia," Silk said. "With the combined contributions of our many talented people, our outstanding brands and the capabilities we have within the Asia business, I believe we are well-positioned to build new models around the needs of our audiences and leverage the unique growth opportunities in the region with creativity, pace and ambition.”
Kevin Costello, Haymarket Media Group CEO, added, “I’m absolutely delighted to appoint Atifa to this key role as leader of Haymarket Media Asia. Our finance and marcoms brands are internationally renowned for their creativity and innovation. Atifa's focus is driving the next phase of growth for our business in Asia. I am confident that with her leadership and direction, combined with the support of our talented teams in Hong Kong and Singapore, we will thrive.”