50 stories to celebrate 50 years

In September 2018, to mark the 50th anniversary of Campaign's founding, we published a special issue celebrating this milestone with 50 stories about APAC's past, present and future. Most of this content is available only to Campaign Asia-Pacific members (see www.campaignasia.com/membership).

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M&A deals come full circle
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Oct 18, 2018

M&A deals come full circle

The tide is turning from outside investors coming in, to inside investors looking out.

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Asia’s financial crises and recessions
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Oct 17, 2018

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.

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Digital games: Beijing Olympics
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Oct 16, 2018

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.

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The ‘Hallyu Wave’: How Korean culture spread across the world
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Oct 15, 2018

The ‘Hallyu Wave’: How Korean culture spread across the world

Government support for creative industries, and marketing, created new cultural perceptions.

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Overwork: a tragedy in Japan spurs overdue change
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Oct 12, 2018

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.

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Esports’ market-ready platforms offer new arena
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Oct 12, 2018

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

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