50 stories to celebrate 50 years

In September 2018, to mark the 50th anniversary of Campaign's founding, we published a special issue celebrating this milestone with 50 stories about APAC's past, present and future. Most of this content is available only to Campaign Asia-Pacific members (see www.campaignasia.com/membership).

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The ‘Hallyu Wave’: How Korean culture spread across the world
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8 hours ago

The ‘Hallyu Wave’: How Korean culture spread across the world

Government support for creative industries, and marketing, created new cultural perceptions.

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Overwork: a tragedy in Japan spurs overdue change
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3 days ago

Overwork: a tragedy in Japan spurs overdue change

The theme of overwork, and what to do about it, dominated the end of 2016 and much of 2017 in Japan.

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Esports’ market-ready platforms offer new arena
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3 days ago

Esports’ market-ready platforms offer new arena

A brief glance at the current state of play reveals the folly of holding out on esports.

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The age of ageing
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4 days ago

The age of ageing

With boardrooms the world over depending on Asia’s ‘young’, vibrant economies to enhance their bottom lines, it's sobering to realise that one in four people in the region will be 60 years old or older by 2050.

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Agency voices: Regional leaders look forward
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Oct 10, 2018

Agency voices: Regional leaders look forward

We asked four APAC-based agency-network heads to comment for our special 50th anniversary issue.

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Diversity in Asia rising, though mindsets slow to change
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Oct 10, 2018

Diversity in Asia rising, though mindsets slow to change

For a region consistently referred to as 'diverse', we still have a long way to go.

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