Faaez Samadi
Oct 16, 2018

Digital games: Beijing Olympics

The equity gained for ‘Brand China’ in opening itself up and allowing visitors to experience what was once such an introspective and isolated nation was worth it.

Channel changer: Beijing 2008 online coverage recorded 8.2 billion page views and 628 million video streams.

It was the moment China truly announced itself on the world stage. The concept of an Asian summer Olympic Games wasn’t new the first was Tokyo 1964 and then Seoul 1988. But the manner in which Beijing 2008 was exhibited to the world was ground-breaking, both from a branding and promotional standpoint, and a technological one. 

From the marvel of the sporting arenas constructed, to the manicuring of China’s capital city,...

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