Cast your mind back to the 1990s. A mergers-and-acquisitions MA trend is sweeping adland in Asia, driven primarily by the western agency groups seeking to establish a foothold in the new markets attracting their clientsclients that are increasingly merging with one another themselves.
That same urge to find bigger clout and become more competitive by making operational savings hasn’t decreased over the decades, despite the disbelievers who argued that M...
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