Faaez Samadi
Sep 21, 2018

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Power moves: Asian GDP growth is outstripping that of Western nations, a development played on by the recent hit film Crazy Rich Asians

The most significant story for Asia over the past 50 years goes well beyond just the marketing communications industry. 

Speak to marketers, agency folk, brands, consultants or just about anyone connected to adland and they’ll all expound the importance of Asia. Countless times we have discussions about how brands are tuning in to the pulse of the eastern hemisphere, how seriously they are taking the consumers and their preferences.

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