Asian health and beauty brands catching up with F&B: Kantar

Asian F&B brands grew twice as fast as their multinational counterparts over the past year.

Fair & Lovely saw the highest value growth among Asian beauty brands.
Fair & Lovely saw the highest value growth among Asian beauty brands.

Asian health and beauty brands are catching up with their food and beverage counterparts in terms of value growth, thanks to their speed of innovation and better engagement with consumers, according to Kantar Worldpanel's fifth annual Brand Footprint study.

Indian skin-whitening brand Fair & Lovely is one of the Asia-based brands with the highest value growth. FMCG brands Brook Bond and Good Knight, both from India, as well as Indonesian coffee brand Kapal Api, were also cited for strong growth.

Overall, Asian F&B brands have surpassed their multinational counterparts by growing over twice as fast over the past year. The report names Clinic Plus, Colgate and Lifebuoy as the most chosen MNC brands in Asia, while Oishi, Sunsilk, Dettol, Chik and Vim and the top five MNC brands in terms of growth in Asia.

Asia recorded a profound slowdown in FMCG growth last year, falling from 6 percent in value growth in 2015 to 3 percent in 2016. Meanwhile, emerging markets such as Sri Lanka, Indonesia and Philippines are the drivers in FMCG value growth globally, with value growth of 9 percent in Sri Lanka and 6 percent in both Indonesia and Philippines. 

The report suggested that FMCG brands need to fight harder for their share of consumer spend, as the Asian salary growth hovers between 5 to 6 percent last year on average, while FMCG growth is between 2 to 3 percent. 

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.