Staff Reporters
Jan 17, 2017

Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results

Southeast Asia dominates the full-year list, as Tide's lunar new year spectacular from a year ago wins with more than 25 million views.

Asia-Pacific YouTube Ads Leaderboard: 2016 full-year results

Campaign Asia-Pacific is pleased to present the YouTube APAC Ads Leaderboard, a monthly list curated by Google.

Introductory comments from Google:

In 2016, eight out of 10 of the year’s most popular ads on YouTube came from brands based in Southeast Asia (last year half of the ads came from either Thailand or Vietnam). What can brands in other countries learn from these video stars? The ads in the top two positions, both from Vietnam, make a general point: Tide Vietnam and Vinamilk know that on YouTube, audiences must be entertained before they can be sold to. To do this, both brands created an all-singing all-dancing extravaganza, complete with karaoke-style lyrics on screen. But the secret to success is not just about songs, the leaderboard shows a great mix of styles—from computer-generated animation (Nestle PH) to comedy—and lengths—from Tokopedia’s short-but-sweet 30-second ad to Mirinda’s almost-14-minute epic.

1. Tide Vietnam, [Tide Tết MV] Giúp mẹ lo Tết, đón Xuân sum vầy - bản Full

2. Vinamilk (VN), "Bí quyết nuôi con phát triển toàn diện" – Phiên bản “Vợ Người Ta”

3. Dettol India, Dettol Sheron ke Panje - #MaaMaane Dettol Ka Dhula

4. Nestle PH, A Mommy's Sacrifice | NIDO FORTIGROW

5. Haier Thailand, เปิดโปง!! ความลับของน้องลิง,

6. Sunsilk Thailand, พร้อมรับซัมเมอร์.. ด้วยเคล็ดลับผมยาวสวย!!,

7. Oppo Vietnam, Bí mật của Sơn Tùng M-TP cùng OPPO F1s

8. Ranveer Ching Returns | A Rohit Shetty Film | Ranveer Singh & Tamannaah


10. Tokopedia (ID), Isyana vs. Gangster - Tokopedia TVC

About: The YouTube Ads Leaderboard showcase the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region and celebrates the brands that performed best through a combination of popularity and promotion. 

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